When it comes to choosing the right packaging material for your product, you can’t go wrong by paying close attention to the details. After all, packaging may just be one of the biggest factors in making your product a success.
The right packaging not only attracts consumers, it will keep your product safe in transportation and keep it fresh. This reinforces the quality of the brand and item when customers know they can count on a fresh item from when it hits the shelf to when it’s in their hand.
Packaging has grown in importance in recent years and innovative packaging is a valuable selling point in the market. Packaging ensures that offerings conform to market trends by communicating unique selling points and offering freshness and convenience. By being lightweight, packaging can reduce the carbon footprint of transportation. Consumers expect that packaging will be recyclable. International studies found that a majority of consumers think food and drink products are over-packaged and a number of them would consider boycotting a product if it didn’t meet their environmental criteria.
The Lemonaders Team create a full packaging pland for clients on all of the packaging types that are ideal for their product development. Packaging is a very important decision to discuss. We have over 30-years on the subject of packaging (with experience in all product forms).