Category management is a retailing and purchasing concept in which the range of products purchased by a business organization or sold by a retailer is broken down into discrete groups of similar or related products; these groups are known as product categories. Manufacturers work with retailers to discuss the proper location and shelf placement for their products.
Planograms, also known as plano-grams, plan-o-grams, schematics and POGs, are visual representations of a store’s products or services on display.
The Lemonaders Team has over 30-years working in category management (especially with schematics/planograms. Planograms, also known as plano-grams, plan-o-grams, schematics and POGs, are visual representations of a store’s products or services on display.
SECTION SCHEMATICS: It is very important to be aware of and participate with in-store schematics / plan-o-grams for grab-and-go categories. Even with Grab-and-Go sections it is key most times to have a designated spot for each product authorized in a store or chain of stores.
Grab and Go Coolers: Our partners can develop schematics to include key sub-category favorites such as prepared salads, sandwiches, produce snacks, fruit snacks, juices, desserts, kombucha, prepared foods and more.
Shelf Stable Grab and Go Sections: Same efforts as above but with a series of health snacks, beverages, bakery products, breakfast products, oatmeal cups, soup cups, salty snacks, shelf stable produce/fruit snacks and more.