Clients generally know right away what certifications they need for a new product launch.  Sometimes the Lemonaders Team gets involved in advising clients on the needs or benefits for being organic, gluten-free or non-GMO.  The consumers today are demanding that food products are healthier and have full transparency in its ingredients. The new trends include having products that are allergen free and organic versus being everyday.
Definition:  Product certification or product qualification is the process of certifying that a certain product has passed performance tests and quality assurance tests, and meets qualification criteria stipulated in contracts, regulations, or specifications.

List of Certifications (Source – Mother Nature Network)