Conceiving a Concept
Food, Beverage, Snack and Consumer Entrepreneurs have a basic idea in the beginning and usually need guidance and help in flushing the idea into a practical product to get created then launched.
Lemonaders Helps in the Following Ways:
- Panel Studies (From Industry Veterans): Under NDA we sometimes will have industry people (especially retail buyers, distributors) look over a brand concept and give feedback (with suggested changes/alterations).
- Competition Reviews: We will look at the closest competitors and understand what they are doing in the category.
- Market Studies: We look at the category itself and look at the Nielsen and IRI data to understand the possible growth and/or lack of growth.
- Branding: The team helps with the final branding efforts as well.
- Trademarks: We can also help with the search and creation of your trademark(s).