Recruiting New Private Label Customers: The co-founders of the Co-Packing Network (Lemonaders) are available to create new customer programs for contract manufacturers/private label groups. They have history with the top private label sales brokers (ex Daymon) as well are pioneers in the creation of snack and beverage programs for a number of well-known specialty retailers (which themselves are prime targets for private label programs).
Our Private Label Product Recruitment Efforts:
The Lemonaders Team has its own Private Label portfolio of recruitment sites that are being expanded. The first active site they have is PLSnacks.com which is involved in the recruitment of a list of snacks including jerky, popcorn, cookies, energy bars, crackers and more.
The other sites being prepared soon include PLCoffeeandTea.com.
Where in the Store (Section Selection and Merchandising)
The Lemonaders Team helps clients understand where in the store they are best suited (related mostly to retail formats with multiple departments). In the supermarkets, mass merchants, military commissaries and exchanges and limited assortment stores the perimeter of the store is better travelled that the middle aisles (center of the store). For the subject of Private Label our related sites are going to include private label programming. These sites include InStoreDelis.com, MeatDepartments.com, DairyDepartments.com, CenteroftheStore.com, DeliandDairy.com, ProduceDepartments.com, BakeryDepartments.com and others.
For private label customer development some of the Retail Formats we are dominant in include: