What You Need To Know
Retailers and distributors use educated category managers (at all management levels) to manage the retail/distributor’s categories efficiently and profitably. Category managers know which products will be purchased, how they will be categorized, where they will be displayed and how they will be displayed. They also consider the actual product by size, price, marketing campaign(s) and location.
By being educated on the subject of how category management is used a start-up brand is able to create and launch products that have the best chance of success.