Definition: Branding is the art of giving a product, company or product line a distinct personality and image through the name, packaging, logo, colors and messages. Seasoned advertising executive John Williams says that simply put, branding is “your promise to your customer.”
Branding is one of the most important aspects of any business, large or small, retail or B2B. An effective brand strategy gives you a major edge in increasingly competitive markets. But what exactly does “branding” mean? How does it affect a small business like yours?
Source: John Williams
- What is your company’s mission?
- What are the benefits and features of your products or services?
- What do your customers and prospects already think of your company?
- What qualities do you want them to associate with your company?